Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage through Collaboration and Partnering

Type
Book
Authors
ISBN 10
0749454849 
ISBN 13
9780749454845 
Category
Collaboration & Partnership  [ Browse Items ]
Edition
 
Publication Year
2009 
Publisher
Pages
240 
Abstract
 
Description
Strategic Alliances and Marketing Partnerships will help readers understand how partnerships function and how they can manage them more effectively and efficiently. Dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing - there are eight distinctive relationship types identified by the authors to help managers optimize their business-to-business partnerships. With case studies from prominent, global organizations such as Wal-Mart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help readers understand the problems that affect partnering and how to make decisions to improve both the relationship and productivity. - from Amzon 
Biblio Notes
 
Number of Copies

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