Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances

Type
Book
Authors
 
ISBN 10
0814407781 
ISBN 13
9780814407783 
Category
Collaboration & Partnership  [ Browse Items ]
Edition
 
Publication Year
2004 
Publisher
AMACOM 
Pages
256 
Abstract
 
Description
"How does one accurately measure an alliance? With all the factors involved - productivity, decision making, team performance, the number of new customers, and damage control - getting a precise measurement can be a complex and daunting task. Knowing which measurement to use, and at what stage of the alliance life cycle, is critical. "Measuring the Value of Partnering" gives readers a system for measuring a relationship's contribution at every stage of the alliance, from creation to implementation to termination. This essential book features case studies drawn from interviews with key players at companies like IBM, Hewlett-Packard, Starbucks, Staples, and Hyundai. Weaving these and other real-life examples together, Author Larraine Segil helps readers develop the appropriate metrics and then shows how and when to use them accurately and intelligently to achieve the greatest impact. Timely and practical, "Measuring the Value of Partnering" provides the tools for making any alliance is work to maximum organizational advantage." - from Amzon 
Biblio Notes
 
Number of Copies

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